Make a perfect landing page (+3 hacks)
In a startup, if there is anything that saves your time and money, go ahead and do that! In the old blog, we have saved your money and time in optimizing your Facebook Ads and now it’s time for those Landing Pages.
The Process is simple: First, get an idea of what kind of landing page you need to build. second is the checklist to make sure if your Landing page is highly optimized and high performing. Third, analyze if what you did in the first and second part is correct or not, using a Landing Page Analyzer.
Step 1: Go to https://instapage.com/blog/landing-page-examples.
Step 2: This is the collection of best Landing Page examples which have converted well. Go through all the Ads and just pick a few from your industry. Understand what exactly is working for them and make a note of the lessons from these Ads.
Step 3: Go to https://blog.hubspot.com/marketing/landing-page-checklist.
Step 4: This is a Checklist of the best practices for Landing Pages. Make sure that you follow the checklist when designing a landing page.
Step 5: Design your landing page considering the notes from Step 2 and 4.
Step 6: It’s time to analyze your newly made landing page. Go to https://unbounce.com/landing-page-analyzer/
Step 7: Submit your URL and fill the required details. You will get an in-depth report of your landing page. If needed, make changes to your landing page.
Once you have an optimized landing page, you don’t have to worry about your landing page is converting or not.
As now you know you have followed all the best practices and now you can focus on A/B testing your Ads and spend more time and energy in there.
There might be cases of tweaking your landing page but the basics and foundation will be absolutely correct. The reason I am so confident about the process is that all the resources and tools in the chapter come from the best in class in what they do – InstaPage, Hubspot and Unbounce.
The idea of this hack is to pre-optimise your landing page with best practices even before you start your campaign.