Instagram uses Hashtags to efficiently deliver the right content to the right people.
Similar to keywords in SEO, hashtags are to be used wisely as they will help you reach your target audience. So selecting the right Instagram hashtags is very critical and this chapter is all about that. Let’s first understand the limits of Instagram Captions.
At the time of writing this blog, Instagram had a limit of up to 30 Hashtags and 2200 characters on the entire caption field. These limits may change and could be different now. But what I really want to convey here is that platforms will always have some limits and you better know them so that you can work around those limits and grow.
And yes, you can work around these limits too with certain hacks but first, we must find the best hashtags. Here’s how:
Step 1: Go to www.top-hashtags.com and search for a specific keyword in your domain.
Step 2: The tool will give you more similar hashtags and their respective number of posts. Now select a mixture of relevant tags and make a list of them.
Step 3: You can do this research once and then keep using the same hashtags later. However, you will have to save them somewhere in the phone and copy-paste later.
It’s not necessary to use all the 30 Hashtags in a post. You have to experiment and find the right set for you. I used to have 20 hashtags and then my engagement declined and so I reduced it to 10, and that works great for me.
For a client, we found 3 hashtags to be the magic number and volume. Experiment and pick yours accordingly.
Here’s a tip: Don’t pick all the popular hashtags, as a large number of people are following those hashtags which mean millions of people will be using the same hashtags.