Piggybacking your Competitor’s Twitter to Generate highly qualified leads
The one place we never look for customers is inside the customer bag of our competitors. In this hack, we will use our competitor’s network on Twitter and leverage their support inquiries to grow our startup or business. Let me explain this with an example. Say you’re the founder of a travel booking company (assume Expedia) and you want to target your competitor’s (say Booking.com) network. In this case, we will leverage its network on Twitter.
Step 1: Find Booking.com’s support handle on Twitter. (If there’s no dedicated handle for support, head to the main handle).
Step 2: Go to their ‘Tweets & Replies’ tab and find negative reviews & negative tweets about Booking.com. Additionally, you can use the advanced search on Twitter and filter tweets with negative emotions or sentiment.
Step 3: Respond to all these negative tweets offering a solution to their problem if they switch to your booking website instead. To top it up, offer a welcome discount for all these users to book the same ticket from your website. (Users want a cheaper ticket for sure).
This is a simple OPN growth hacking workflow which you can replicate for any business. Always measure results and see what works best. In this case, you can A/B test different competitor’s networks, different messaging, different copy and outreach methods. Then measure results and scale what works the best.
We selected Twitter as a channel here because of its popular use as a support channel. This makes sure we have many inquiries to work with.
It’s also a good idea to pick your biggest competitor to get a lot of leads fast and then target your smaller competitors.
You can also send direct tweets to the unhappy customers of your competitors outside of their feeds to protect your identity.