Generate Highly-Relevant Leads using Twitter Search
Twitter is good for a lot more than you think. Just with Twitter, you can generate an unlimited lead funnel and fill it every week for your product or service.
So, let’s get unlimited relevant leads for your business using Twitter search.
Step 1: Go to search.twitter.com.
Step 2: Perform a Boolean search, for “Prefix keyword” AND “service/product keyword”. Ex. For a B2B business who designs websites, search for something like this “Looking for” AND “website”.
Step 3: Check the result page and you will have tweets from people who are looking for services which you provide, interact with them and close your deal.
The important aspect of this is that the user or the company is looking for your services and not you pitching them, that’s a different transaction. The target customer already needs your service and is sold so the chances of conversion are really high.
You can also do this if you are a B2C company. ex. If you’re a t-shirt design or custom printing company, try “Looking for” AND “tshirt”. You can also replace “Looking for” with “Need a”.
The hack is that you need to understand what people tweet when they are looking for or need specific services/products in your industry. Now do this every week and you will have a new lead funnel setup for you.
A boolean search is a type of search which allows users to combine keywords with operators (or modifiers) such as AND, NOT and OR to further produce more refined and relevant results.